A round sign hanging outside a building with the words 'The Earth & Home Mercantile' and a graphic of a plant.

Hearth & home mercantile // 2024

Branding

about

Hearth and Home Mercantile’s branding is deeply warm, nostalgic, and thoughtfully curated that captures the comforting essence of a beautifully lived-in space. Seamlessly blending French country charm with primitive farmhouse elements, the visual style relies on classic typography, organic textures, and a harmonious balance of intentional minimalism and cozy maximalism.

industry - Antique Dealer and Storefront

location - Frederick, MD

Bespoke // Welcoming // Whimsical

A display with a large green leafy plant, a wooden shelf holding candles, small bowls, and jars of twine. A round sign with the text 'The Earth & Home Mercantile' and a black silhouette of a plant is in front of the plant.
Stacked vintage floral teacups on a wooden surface with a blurred teapot in the background.
A lit candle in a glass container with the label 'Hearth & Home Mercantile,' placed on a wooden surface.
Logo for Hearth & Home Mercantile featuring a simple black leafy branch within an outlined oval, with the business name below.
Embossed logo of a simple illustration of a plant within an oval, with the text 'HEART & HOME MERCANTILE' beneath it on a light textured background.
A vertical sequence of three black silhouettes: a key at the top, a vase in the middle, and a plant with leaves at the bottom, each within oval outlines, on a textured light background.
A tall beige candle burning in a white ceramic holder, with a decorative gold fan-shaped object and a matchstick on a cream surface against a beige background, with text overlay reading "HEARTH & HOME MERCANTILE".