Hearth & home mercantile // 2024

Branding

about

Hearth and Home Mercantile’s branding is deeply warm, nostalgic, and thoughtfully curated that captures the comforting essence of a beautifully lived-in space. Seamlessly blending French country charm with primitive farmhouse elements, the visual style relies on classic typography, organic textures, and a harmonious balance of intentional minimalism and cozy maximalism.

industry - Antique Dealer and Storefront

location - Frederick, MD

Bespoke // Welcoming // Whimsical